As long as they don’t commoditize the database of tweets and users, then it makes sense to increase the supply of algorithms that users rely on to get value every day from that database.
This basic stack is so accepted (and frankly so much easier now with AWS etc.) that we rarely question it. But it's ridiculously inefficient. Why should every potential business need to build all 3 parts of this stack when their core innovation or value add comes primarily from one or two?
If you take nothing else away from this post, it should be that retention matters. A lot. No other metric is as singularly telling of whether your business will thrive or die. And so, the better you understand what good retention looks like for your business, the better shot you have at the former. We hope this research proves useful to you whether... See more