sari

with the right management, can any brand become a star?

No, I ’m afraid not. That is like asking, “Can any human being become a genius?” You cannot become Vladimir Horowitz, even if you can play piano and you practice ten hours a day. You need something more to be a star brand—you must have a gift. Many brands have the potential to be stars, but

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I don’t think anyone really likes these ads. The pro argument is that they subsidize free products. But where is this money coming from? Internet advertisers closely track the return on their ad spend. In aggregate, in the steady state, when an advertiser spends $1, they are getting back more than $1 from the targeted users. So the money is... See more

- Start with one product/ solution (not two, not ten. One thing!)

The recent historically long market expansion began with the recovery from the 2008 global financial crisis – and its inevitable end seems to have arrived via virus. Your impression of these high times might vary. You might remember the period for austerity, the Arab Spring, Trump, Brexit, Yellow Vests, the rise of the far right, rising costs of... See more

A new scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die, and a new generation grows up that is familiar with it.

I think the biggest career mistake young people make is they’re afraid to look dumb, so they follow safe paths that cap their downside, not realizing that they also cap their upside.