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4. DistributionHow are you going to distribute the product? How are you going to acquire customers? Is this an SEO, SEM, viral, radio ads, direct mail, PR, other based business?Some may ask about per customer acquisition costs and ARPUWhat advantage if any do you have for distribution?How has distribution worked so far? What has worked/not... See more

And what’s top of mind for most users is probably more in line with "which filter makes my skin look better" than "how can I be sure nation states will not violate my right to personal privacy on this fine afternoon".

Create an incentive to hold the coin, sustaining its value.

If there's any kind of lesson in all this, it's mostly some advice I want to give myself.

The lesson is simply: speak up .

It's OK to slip into advocacy now and then, so long as you do it tastefully. If it sounds high- or heavy-handed — or anything like nagging — you're doing it wrong. Just explain why you care about a particular value. The goal... See more

I think one of the most powerful things that any business can do is to clearly figure out why their growth flattened and why certain people don't use your product - it's often very different than what you think