sari

I believe this is necessary, because a good product requires a certain degree of ‘dictatorship’, otherwise it will embody all sorts of different, conflicting opinions and its personality will become fragmented.”

We have already discussed the breadth of skills required to author an interactive article. Can we help lower the barrier to entry? While there have been great, practical strides in this direction, there is still opportunity for creating tools to design, develop, and evaluate interactive articles in the wild.

It is economics that controls long-term equity returns; the impact of emotions, so dominant in the short term, dissolves.

Today’s CMOs need to operate on a much quicker test-place-analyze-optimize cycle, know which of the thousands of marketing technology solutions can give them an advantage, rebalance their media mix frequently, and juggle vendors, agencies, and services providers with the skill of a top performer at Cirque du Soleil. We’ve gone from a world where... See more

To ensure a consistent experience, COMPASS will roll out its own clinics. By contrast, MAPS, the non-profit using MDMA to treat PTSD, is focusing on training therapists to use the therapy in their own practices.

A lot has been written about the extent to which robots now sound like people, and what that might mean, but less about the extent to which people now sound like robots. There is nothing particularly soulful or human about knowing how to say “stay in your lane” without risking your work reputation (for the curious: “Thanks for your input. I’ll

... See more

In the next few years, we expect many consumer companies to transition from transactional to subscription business models.