sari

"If one cannot increase the supply of a resource, one must increase its yield. And effectiveness is the one tool to make the resources of ability and knowledge yield more and better results."

Retailers respond to Swaypay because by offering discounts in exchange for social sharing, they can increase conversion at checkout, acquire new shoppers while generating margin on the first sale, and drive stickiness by working with shoppers. The shopper wins, the retailer wins, Google and Facebook lose (a little).

Businesses can’t use their data to make smarter decisions.

* Consumers want TV to be more convenient for them. People want programs to start at a time that is convenient for their schedules, not at a time dictated to them. Consumption of original TV episodes will eventually mirror theatrical movie attendance: big opening Friday nights, but more consumption will be in the days and weeks afterward. Consumers... See more

Reputation tokens on digital platforms typically serve two purposes:

After having done this many times, my opinion is that the root cause of this is generally that many people who have a superficial understanding of topic assume that the topic is as complex as their understanding of the topic instead of realizing that only knowing a bit about a topic means that they're missing an understanding of the full complexity... See more

You use the same search engine, but you don’t ask the same questions. You use the same CRM, but you don’t pitch the same customers. You use the same streaming service, but you don’t watch the same movies.

And, of course, while our businesses contain many thoughtful and ethical people, it's also unquestionably true that they contain many cynical bastards who actually believe that deploying psychological trickery to gull people into paying more is good and appropriate business practice.