I now believe that there is no such thing as an A player in the abstract, across all time, in whatever ecosystem they end up in. The former head of recruiting at Bridgewater, Jeff Hunter, has a great essay in which he points out that former head of Apple stores Ron Johnson was an “A player” by any definition in Steve World (he was on the short list... See more
Within companies that effectively over-communicate, employees at all levels and in all departments understand what the organization is about and how they contribute to its success. They don’t spend time speculating on what executives are really thinking, and they don’t look for hidden messages among the information they receive
That doesn’t mean that business models can’t get better, though. They’re simply evolutionary. Banner ads used to be the only game in town for revenue. Then we started seeing the rise of native advertising. It fit more naturally into the experience. Fast forward, we’re now seeing this trend where the ad carries a semblance of brand validation.