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2. Grasp the contextual complexity

Scientists and other domain experts are getting "more seats at the table."

"I used to be much more of a technological determinist, where I believed that the course of history would play out according to what was technologically possible, and that technology shapes our world in a strong way. I've come to appreciate that culture actually plays such a large role in shaping our world. The ways in which people decide to use... See more

I think that there has been a shift towards this very formulaic driven growth in enterprise software which is very unhealthy. There is a calculation of well here's my CAC, here's my LTV, here's my payback period, I'm ready to sell, let me hire 50 sales reps and let's push this into the market, and three years down the line all the assumptions that... See more

Trying to do client work AND build a startup or Big Project. Have patience. Remember that freelancing and consulting isn’t a treadmill, it’s a path to cash and calendar freedom. Equity and building comes later. Send an invoice first.

* Realize that you, not the product, create the value. There are many shoe companies, there is only one Nike