sari

This tool helps you figure out exactly what to say by creating a script using the SBIO framework (Situation, Behavior, Impact, Opportunity). 

This is one reason I’m bearish on companies like Brud, which are creating virtual influencers (yes, it’s a thing). Gen Z has a strong “authenticity detector” and I’m skeptical that digitally-created influencers will replace real, tangible, relatable people.

The proposal would not require an increase in pay, just create flexibility on whether to pay using cash or equity. It comes amid a fierce debate over the fast-growing gig economy, which labor activists complain exploits workers, depriving them of job security and traditional benefits like healthcare and paid vacations.

I think the New York Times is its own thing, it’s going to keep being successful, but there’s a huge swath of the rest of the publishing industry that is being disrupted and will continue to be disrupted. If you look at publishers that exist in the world, because the Internet lets you reach everything, there’s probably space for the very best... See more

We are in an age of noise.

The frameworks that got us here, of jobs-to-be-done or product-market fit, will be insufficient going forward. For founders to have extraordinary outcomes, they will have to find alpha in markets that aren’t easily understood.

Which is to say, technology alone won’t be enough. The other essential ingredient will be taste.... See more

To borrow again from conservation biologoy, maintainers can be thought of as keystone species. A keystone species is small in population size but has an outsize impact on its ecosystem. If we were to imagine a forest, for example, while there may not be many wolves in absolute numbers, if the wolves disappeared there would be cascading effects on... See more

A brand is not a logo. A brand is not a corporate identity system. It’s a person’s gut feeling about a product, service, or company. Because it depends on others for its existence, it must become a guarantee of trustworthy behavior. Good branding makes business integral to society and creates opportunity for everyone, from the chief executive to... See more