The social group is broken down into atomized individuals who fight for their right to fulfillment via professional advancement or personal consumption. This system is often sold to us as freedom. Those competing individuals never find true autonomy, however, because they lack the social fabric in which to exercise it.
But with SaaS + fintech, a vertical SaaS company can capture a customer’s traditional software spend as well as the spend on employee and financial services.
Michael Lewis on how your narrative crafts your character:
If you listen to people, if you just sit around and listen, you’ll find there are patterns in the way they talk about themselves. Some people are always the victim. Some people always get unlucky. Some people are always in the middle of some impossible... See more