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In Web 2.0, platform metrics are kept inside of proprietary databases and Google Analytics. In crypto, they are viewable and inspectable in real-time, on-chain, and understandable via Dune. Further, beyond a single project or protocol, entire categories can be comparatively tracked in real-time.

Thanks to new approaches which fuse at-scale ad targeting with high-quality editorial product, you can step into this renewed role without sacrificing the reach, precision, and targeting afforded by the likes of Facebook, Google, Twitter, and their kin.

When analyzing the wisdom of the crowd, it’s easy to forget that opinions are not independent, and that social media is very driven by first mover opinions and “influencers”.

Seven years later, cannabidiol is everywhere. We are bombarded by a dizzying variety of CBD-infused products: beers, gummies, chocolates and marshmallows; lotions to rub on aching joints; oils to swallow; vaginal suppositories for “soothing,” in one company’s words, “the area that needs it most.” CVS and Walgreens each recently announced plans to... See more

equity = the ability to 'buy-in' as part of their fandom, to earn as part of their advocacy, and have the potential of shared upside and monetary payback in the future.

“Half the distinguishing qualities of the eminent are actually disadvantages.” – Paul Graham

Podcasts are another example. There, meaning isn’t just expressed through language, but also through intonation and interaction. Podcasts are where a bad joke can still be followed by a self-aware and self-deprecating save. It’s a more forgiving space for communication than the internet at large.

In our point of view - the Guild's income can exponentially scale by changing any one of three different levers.