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ALDI now focuses on premium products with natural ingredients at an affordable price for the middle-income group. Brandless’ thesis is ALDI’s playbook. But ALDI mastered the cost structure that is needed to make the model work. Brandless kicked the problem down the road with SoftBank’s money.

Contemporary UX design is a symptom of the millennial tech upbringing

Perhaps most interestingly, there are some potential new opportunities by which protocols might actually be much more sustainable. In the last few years, with the development of cryptocurrencies and tokens, it has become theoretically possible to build a protocol that uses a cryptocurrency or a token that has some value attached to it, with the... See more

Be ambitious, but also make sure to set accomplishable goals and slowly level up those standards before getting in over your head.

“I’ve come to call this heroic individualism: an ongoing game of one-upmanship, against both yourself and others, paired with the limiting belief that measurable achievement is the only arbiter of success. Even if you do a good job hiding it on the outside, with heroic individualism you chronically feel like you never quite reach the finish line... See more