“We love the ads and we expect the ads to continue. But I think that long term to have a healthy content business, you have to have multiple revenue streams and you don’t want to be completely dependent on advertising,” said Jacob Weisberg, the former editor-in-chief of Slate Group who started a podcasting company called Pushkin Industries with... See more
We considered what could yield better results. Could we give our translators direct access to our product so that they could edit copy within the application? We could, so we did: building a prototype that allowed in-context editing. At the core, we wanted localization to happen as close to our product development process as possible. We also... See more
Cohort Retention (A-): An interesting characteristic of The Farmer’s Dog is that revenue retention and customer retention are very similar. This is because the frequency of purchase, as well as price of the product, stays the same over time, and retained customers can’t buy more product the longer they use the service, which is the case with some... See more