this guy is worth $110 bn dollars

This was illuminating. My notes:

Negative power is the way people have been control for most of human history.

Negative power means being controlled by prohibition or limitation, telling people you can’t do this or that. Today, people are controlled through positive power. Positive power tells you you can be whatever you want, you’re in charge, so you have no limitations. As long as you can put your head down, focus, grind, achieve your short term goals, set new ones and achieve those.

Authenticity is an ad campaign of neo-liberalism. It's a self absorbed nightmare. People now have to define themselves through themselves without any sort of help from the outside. Everyone is their own little personal project. Everything we learn is not just learning anymore. It's an investment in ourselves. Everything is about mentally optimizing yourself working, producing more efficiently with your mind.