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Digital goods and in-app currencies: With this model, emerging social platforms can monetize without relying on creators or exclusive content. While digital goods and in-app currencies are still comparatively rare in the US, they’re becoming increasingly popular in games.

Distributed work creates the opportunity for individuals to curate a set of physical environments perfectly tailored to maximize their own effectiveness.

The emergence of shoppable ads, as exemplified above by BuzzFeed, is a format that allows brands to personalise the products an audience sees. Moreover, it also reduces the path to purchase, making items available for purchase at the tap of a finger. It’s an advertising format — and consumer behaviour — that is rapidly becoming more commonplace.

For example, every time a user pays for a piece of software, it is now possible to pro-rate the proceeds to anyone who contributes to the software's development. This is similar to how royalties work for music, but now it can be done cheaply and automatically.