In 2020 so far (Q1 and Q2), NYT has spent $113.4 million on marketing and has acquired 1.2 million new subscribers. This implies a customer acquisition cost (CAC) of $94.51*. If the introductory offer is $4 per month for a year and the full price of $17 after that, their payback period is ~15 months.
Raising a lot of money did not necessarily mean a company’s exit value would be higher: 79% of the companies raised less than $50 million in total funding before exiting.
At the simplest level, tokens are just code that lives on a global peer-to-peer network called a blockchain. But unlike other forms of money, they’re digitally native, programmable, and secured by one’s crypto wallet and private key. Cryptocurrencies are just one type of token.
The first wave was pivotal in starting and encouraging the conversation around women’s health and normalising the use of digital health tools. Startups in this formative era predominantly targeted a younger, digitally-native customer, and so the next natural progression for the market was to start solving for issues experienced by older women.
The effect of these greenhouse gases is that the planet has gotten hotter. Since the dawn of the Industrial Age, the average global temperature has risen one degree Celsius; some areas have even experienced a rise of over two degrees. That may not sound like much, but, on a global scale, it is. And there are many far-reaching consequences.
It’s relatively easy to make and distribute educational content. Even high-cost content isn’t hard to replicate; it’s just expensive. However, the scarcity in the education world isn’t the advice itself, but rather the credibility behind it: The credibility of being someone at the top of your field takes a lot of work. It’s hard — dare I say imposs... See more