Tutoring marketplaces are largest in Asia, where families spend significantly more on supplemental education than their American counterparts. Urban Chinese spend 43% of household income, while Americans spend 2%.
By their very nature, personality businesses have a single point of failure and an undesired but nonetheless planned, obsolescence. If Joe Rogan were to be hit by a bus tomorrow (I do not have a voodoo doll, I promise) or contract Covid (wear your masks), the value of the Spotify licensing deal would evaporate.