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two of the most important steps for reaching our desired outcome are first, how we map out and structure the opportunity space, and second, how we select which opportunities to pursue.

But, as we tackle psychology and mindsets, it’s not too hard to see people reluctant to sign up to recurring payments. Whilst there may be huge value in what you offer, as a product or a community, when there is a recurring subscription people need to show up to use it. The pressure is real.

It’s a familiar problem for sports fans: game day is here, and there are a few matches on the schedule. But switching between channels and streaming platforms, key moments keep getting missed. With more than a dozen platforms streaming live sports, staying on top of how, when, and where to watch the most anticipated matchups can be a challenge.

Text in books are fixed, permanent Books represent authority. Screens are fluid, dynamic, never finished (Wikipedia is a great example). There’s no authority to tell you the truth. You have to assemble your own truth