Without the inner work, the principles of non-coercive marketing might appeal to you intellectually, but they will be hard to implement, let alone maintain over the long term.
The notion that a university should protect all of its students from ideas that some of them find offensive is a repudiation of the legacy of Socrates, who described himself as the “gadfly” of the Athenian people. He thought it was his job to sting, to disturb, to question, and thereby to provoke his fellow Athenians to think through their current ... See more
Products that give people a feeling of mastery the first time they use it make people feel especially in control. People love to feel as if they are in control.