Membership. Häagen-Dazs purposefully created a myth and a tale around itself, in order to tap into consumers’ desire for access, social status, community and belonging. In the aspirational economy, consumers are fans, influencers, hobbyists, connoisseurs and collectors.
Contributors must be able to port their body of work across organizations. In the current labor system, workers are made legible by the institutions they belong to. A worker's entire identity—their work, reputation, relationships—exists in the blackbox of an insular permission-controlled database. Once a worker leaves the organization, their... See more