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To give some concrete examples, here are some on-chain signals that would make high quality non-gamifiable endorsements:

This is a dramatic and historic democratization of speech. And like any democratizing force, it challenges existing power structures. Political and cultural elites are confronting a raucous online conversation that they can’t control, and many are understandably anxious about it.

So to summarize, DoorDash pays Google an advertising fee to steal customers that are searching for our restaurant name “Saddleback BBQ” and they are redirecting them to their own page. From there a customer can purchase from any BBQ restaurant in Lansing or if the customer chooses to order from us we must pay DoorDash a fee for bringing us that cus... See more

What feelings does the use of this technology generate in me toward others?

Snap also disclosed a new social feature called Local Lenses where users share persistent AR experiences within a neighborhood. It looks like an expansion of the Landmark feature it announced last year.