sari

The problem? Cosmetic, household and other products that contain large volumes of water need strong packaging that won’t disintegrate (normally made from plastic) and are bulky to transport. In other words, they’re not very environmentally friendly. Now brands are experimenting what happens when you remove the water altogether – creating innovative... See more

Email today is now less a communications medium than a communications compile target. It’s a clearinghouse technology. It’s where conversations-of-record go, where identity verification happens, where service alerts accumulate, and perhaps most importantly for publishers, where push-delivered longform content goes by default. It is distributed and... See more

Generous white space

Haloed subscription model products like razors, tampons, and coffee are actually incredibly variable by nature and don’t fit a rigid timeframe. You have your ritual daily coffee, but at times you’re away with work, have friends round who also have coffee, or just fancy something else that day. Alongside the fixed order frequencies, most... See more

“Every single successful media platform has been built off the back of existing content, even though they’re most known for their own things today”

There is a lot of value in services that pull everything together in one place, but over time that value starts to recede, the lock-ins keeping people there weaken and the appeal of having separate, specialised products grows.