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If prospective customers do not search for your brand name but instead search for a generic term like “laundry detergent” then you need to be at the top of the search results. And, the best way to be at the top is to be the best-seller. In other words, having lots of products in the same space can work against you because you are diluting your own... See more

The fascinating thing about identity is that it’s kind of a stack of its own. When you sign up to a new app or service, you almost always use an existing identity. Until recently, that identity was typically your email address or phone number. Both email and phone numbers are great base layers for online identity because they are (sort of open)... See more

If you look at the exceptional outpouring of art in the Renaissance, it came from the few city states that had amenable, even modern, rulers.