Donnelly, like many of the creators who make their living on platforms like YouTube, Instagram, and Twitch, has long felt shunned by institutions that don’t understand that his lifestyle is also his business. That makes him the target market for Karat, a new startup offering financial services to the influencer set.
Self-improvement is a $10 billion industry in the US. Creators are selling their own self-improvement courses on video course platforms, and creating their own seminars/workshops related to this topic.