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But human individuality would not die. Instead it is centralized social media that is dying. Social media network effects are strong, but not infinitely strong. A recent survey found that  only a third of U.S. teens use Facebook at all , down from over 70% just half a decade ago. And even before Musk’s takeover, the fraction of teens on Twitt

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If people love what you’re sharing, they’re going to want more of it. And they’re going to want it more efficiently organized, they’re going to want help implementing it, and they’re going to want to be part of the more engaged community surrounding your ideas.

The purpose of a business is to serve a customer. The purpose of a community is to serve its members.

-Their 30% take rate on IAP

Persistent Environment, Liquid Resources. Because of clarity around goals and metrics, players should be able to join and leave companies on-demand, like Uber drivers with specialized skills, aiding in the quest when most useful.

Think Small. Swear allegiance to the concept of small groups of smart people. Remember it well when new project groups are formed. This is a key component of Simplicity, and you must become its champion. Small groups of smart people deliver better results, higher efficiency, and improved morale.

A third lesson is that products and services are only as good as what happens when they break.