sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
I am seized by two contradictory feelings: there is so much beauty in the world it is incredible that we are ever miserable for a moment; there is so much shit in the world that it is incredible we are ever happy for a moment.
This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.