sari

Advertising spend is down, non-essential affiliate marketing is on life support, subscription strategies are nascent, and direct-to-consumer commerce is a rarity. Media is being forced to evolve, once more. And so are brands.

An “aggregator” is a company which aggregates demand in a vertical and has three key features: 1) it has a direct relationship with its customers, 2) it has effectively zero marginal costs for serving users and 3) its costs to acquire customers fall over time. Level 1 aggregators acquire supply (Netflix). Level 2 aggregators don’t own their supply ... See more

So what is Poparazzi? It’s an app where you can’t post photos of yourself. Instead, you have to tag a friend. Selfies are persona non grata. There’s not even a front-facing camera to help drive the social norm that this one app isn’t about you. Instead, you become your squad’s paparazzi, snapping them in single shots or multi-photo sequence GIFs li... See more

The company has identified two priorities to boost advertising: podcasts and the two-sided marketplace.

we live in a world where even the most intimate realities are mediated to us through the content strategies of others.