I think what is happening is people think of us as a feed app, because we started as a feed app. When we launched Instagram, there were no stories, there were no DMs. What's happened over the last decade is that how people share with friends has changed. It has shifted to stories, and it has shifted to DMs and to group chats. More photos and videos... See more
I realized I made an error to FB/IG total and that the Mktg Cost line item should have been allocated to FB/IG
And added $100 AOV to the title to better ground the % variable costs
The story is the same, but its important to use this illustration vs OP as the mental model
This asymmetry in knowledge is reason to be optimistic, because it means there are no limits to our improvement. We can always imagine a better way -- and we are also always improving what/who the “we” is. Optimism recognizes that our potential for improvement is infinite in all directions.
In a relational database, both vertical and horizontal connections are present through one-to-many and many-to-many relations. Each table has its own attributes making home for structured data.
It is similar with courage, creativity, and every other way a person wants to act or relate to others. A courageous statement on Twitter might lose you followers, or lead to a pile-on, which makes twitter less of a good place to practice courage.