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The emergence of shoppable ads, as exemplified above by BuzzFeed, is a format that allows brands to personalise the products an audience sees. Moreover, it also reduces the path to purchase, making items available for purchase at the tap of a finger. It’s an advertising format — and consumer behaviour — that is rapidly becoming more commonplace.

Many indigenous communities operated on the principle of reciprocal gift giving. Say you were a baker who needed another pair of shoes; you wouldn’t go to the shoemaker and offer some flour for a pair of shoes. Rather, you might drop a hint to the shoemaker’s wife at some point that your current shoes were falling apart and hope she’d say “Oh you p... See more

Hence, Elizabeth Warren famously proposed that ‘if you run the platform you can’t compete on it’, which sounds good, until you realise this means that you’ve just banned Google Maps on Android. If this is your principle, a platform can’t do anything that anyone else might want to do. So your new iPhone has no calendar app, and no camera app, and no... See more

People in my profession say all the time that they can't do their jobs without Twitter, and it drives me so crazy because I think most of them are worse at their jobs because of Twitter. The reason is that Twitter, as do other forms of social media, gets you to lose control of what you care about. You lose that intentionality with your own attentio... See more

web2: retention is easier than growth web3: growth is easier than retention switching costs in web3 are lower than web2 because of interoperable data

As mobility increases, new modes of self-governing networks will arise. States will become less relevant