I can see a similar future for podcasts: Spotify, if they are successful, may end up being the biggest player, but that doesn’t mean new and different business models that directly link suppliers and consumers won’t emerge. It will, in other words, look like everything else touched by the Internet: very large winners on one end, and small niche win... See more
Zuckerberg also acknowledged that there is still a debate over the degree to which audio — particularly live audio — ought to be moderated. If I walk by your picnic table in the park and hear you sharing misinformation with your friends, I’m not going to call the police. If the same conversation took place on Facebook audio rooms, should moderators... See more
While results of many past and present influencer marketing partnerships have been evaluated based on vanity metrics like follower counts, likes/comments, or general website traffic, in the future we’ll likely see a much stronger focus on data and metrics that paint a clear picture of ROI for each campaign. This will likely be aided by tools and pl... See more
We use a blanket word for these values: meaning. In a good space, we explore what's meaningful to us—not what's efficacious. Spaces are where you can live expressively, and treat yourself as a source of surprise
So it needs to create a model in which it takes a smaller piece of a larger pie in order to do what it does best: aggregate and monetize attention and commerce.