You can tie Non Fungible Tokens as bonuses to other companies products and many would be happy to have a free unique high value upsell for all their own offers.
Airdrops are magical because few human organizations have ever been able to directly tie ownership to participation and early adoption so efficiently and cheaply. Before crypto, this would require extensive, deliberate personal information tracking and human outreach effort, far beyond simply sending tokens to a list of addresses.
I believe this is necessary, because a good product requires a certain degree of ‘dictatorship’, otherwise it will embody all sorts of different, conflicting opinions and its personality will become fragmented.”
People appreciate my research and work, but what I really think connects people is that they like watching me struggle with my work … It’s a combination of giving people language for experiences we all have and being really forthright about how hard it is for me—they’re watching the struggle.