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This is what I call the luxury trap. It’s a fatal mistake many brands make. Defining a luxury brand by its functional aspects and high prices cannot replace the value a brand creates.
Daniel Langer • The Luxury Trap: Why it’s a Mistake to Define Luxury By Price
This push for simplicity had a purpose. Even though he was a high-tech CEO, Steve could put himself in the shoes of customers, people who cared nothing for the ins and outs of the software industry. He never wanted Apple software to overload people, especially when they might already be stretched by the bustle of their everyday lives.
Ken Kocienda • Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
The best networks will play an active role in how users make their next big career move through user conferences, branded Slack channels and curated events.
Brianne Kimmel • Not Found
While the work will feel fun, challenging, and game-like, the consequences will be real. Money won and lost in the game will be real currency, and real products will be delivered to real customers. That said, Business-as-a-Game is only possible in a world of relative abundance, where basic needs are met and we can afford to spend more time on... See more
Packy McCormick • Secure the BaaG
Consumer Brands and