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So — bringing us back to my original question — why is the Internet so lonely? I believe it’s because we haven’t yet found a way to meaningfully share our digital experiences.

“Ultimately, a great cult brand — your customers are your fans,” Sternberg says. “The reason they’re your fans, whether they can articulate this or not, is that they see themselves in you and your brand. The brand is a reflection of the best of them — of values that they think they hold, or they do hold, or want to hold, or aspire to hold.”

The most convincing form of disagreement is refutation. It's also the rarest, because it's the most work. While refutation generally entails quoting, quoting doesn't necessarily imply refutation.

This does not mean that Slack doesn’t help some or even most employees. But it holds back the most productive among us and prevents them from coming up with ideas that would make all their colleagues redundant.

Increased competition will tilt balance to content suppliers and steadily change the economic equation with platforms.

You can use a token race in various ways, such as: