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However, in aggregate, merchants who opt-in will do better than those who don’t opt-in on their ad spending. In addition, if other merchants opt-in and you don’t opt-in you’re the only one not getting the benefit of the increased marketing efficiency. In this way, opting in will be the optimal decision, especially for small merchants.

We need to decide, for example, when we talk about autonomous cars: whose autonomy are we talking about? What are the broader implications of gaining freedom while losing control? Evolving from a society of private automobile ownership to privatized fleets of self-driving cars will give us back time, won’t it? Or will it? And yes , it will mean... See more

While Path did indeed fail as a distribution provider, I would argue that keeping the network’s size small can still have benefits in line with my signaling theory: Deliberately limiting the number of people who can join a network (e.g. by charging a membership fee) creates scarcity which in turns makes the network more interesting. Network... See more

Most people don’t start. Most people who start don’t continue. Most people who continue, give up. Many winners are just the last ones standing. Don’t give up