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Writers must write and publish regularly to maintain a paid subscriber base, and that work can be exhausting.

In other words, we do need to teach rationality and critical thinking skills — not just to ourselves, but to everyone at once. The trick is to see this as a multilateral rather than a unilateral solution. If we raise epistemic standards within an entire population, then we'll all be cajoled into thinking more clearly.

Third, a subscription offering should self-select your best customers and give others an aspirational path.

Today anyone with a computer and access to the internet can build a website using tools far more powerful than Dreamweaver from two decades ago.