Find research that..
has nothing to do with what you’re working on, but is interesting
looks like what you’re interested in, but is different in content
is similar to what you’re interested in, but is very different
is in a very different discipline or medium, but has a similar idea to... See more
-Social incentives - It's more of a social, collectible value that people are proud to own. Social Tokens create status within a community. Think of Airline miles that generate status within a specific sphere (Airline lounge, first to enter the plane, etc..) or special perks in Discord servers
Follow-up emails and social push notifications should deliver actions that create customer value instead of trying to “educate” your customer on the product. Show don’t tell.