sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
Future of CPG and
The most successful founders in history did not have the mimetic contagion gene that was in constant pursuit of social validation and that would have influenced them to build the things that everyone else was building
All of this would be fine if niche strategy resulted in creatives feeling great about their lives. But it doesn't. More often than not, it leads to a downward spiral of decisions that feel inauthentic and forced. Those decisions pile up, one by one, until we've constructed a machine that meets our economic needs, but at the expense of our spirit.