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So where do brands fit if audiences are more interested in

For example, Zynga grew up on Facebook’s growth. Or rather, drove Facebook’s growth. At one point, over half of the United States was playing Zynga games. For a while, Zynga’s incentives were aligned with Facebook: Farmville, a Zynga game, became a viral hit. So much so that people would convince their friends to get a Facebook account just to play... See more

We appear to be both obsessive documenters of our experience, yet largely indifferent to or overwhelmed by the archives we create.

And so too we’ve invented a history of “the factory model of education” in order to justify an “upgrade” – to new software and hardware that will do much of the same thing schools have done for generations now, just (supposedly) more efficiently, with control moved out of the hands of labor (teachers) and into the hands of a new class of engineers,... See more