sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.
what we do at the browser company is we talk about optimizing feelings. how do we want to make someone feel on the other end of our software? do we want to make them feel Joy? do we want to make them feel fast? do we want to make them feel organized? do we want to make them feel focused? what is the feeling we are trying to evoke a
If a person does not already believe they have a problem, they will not be surfing the Internet looking for a solution, and even if they happen upon your website somehow, you cannot get them to spend money to solve a problem they don’t think they have.
So how do you actually work with your mind and create things of value? What I’ve identified is three principles: doing fewer things, working at a natural pace, 9
9
Meaning one with more variability in intensity than the always-on pace to which we’ve become accustomed.
but obsessing over quality. That trio of properties better hits the sweet
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