Sociable Networks - When I enter a room on Clubhouse, laugh at TikTok video, reply to someone on Twitter, or watch someone share some knowledge on YouTube, I find a different part of my brain is lighting up. It is a sociable interaction where I am connecting with someone outside my circles. I think of the products that are produced by these... See more
The promise of the internet has always been a low barrier to entry enabling unique people and brands to find passionate audiences and sustainable business models. That is more possible now through the combination of direct distribution, vertical focus and (often) direct monetization models. But the brands that can pull off DTC strategies need to be... See more
My own explanation, though, is that it's a question of fungibility. To have a truly winner-takes-all marketplace requires non-fungible supply and, especially, demand.
Even if you don’t have anything to sell right now, you should always be collecting email addresses from people who come across your work and want to stay in touch. Why email? You’ll notice a pattern with technology - often the most boring and utilitarian technologies are the ones that stick around the longest. Email is decades and decades old, but... See more
When I was in grad school, the unstated assumption in most of what we were taught was that the sole point of a business (or any institution, really) was to grow. To grow, grow, grow, to as large a scale as possible. To build an empire, take over the world. My classmates — tycoons in waiting — lapped it up. “Lifestyle businesses”? Nah! Those were... See more