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Ezra: Even if that's true, if Bitcoin were made by someone who had control over it, if the ownership structure were different, they would try to change that sooner.

“The attempt to avoid failure makes failure more likely.”

Silicon Valley has known about the ownership secret for a long time: to get the best talent in the world to work for your startup, you need to offer equity. DAOs are the newest evolution of this Ownership Economy.

Airpods made more money in 2019 than Shopify, Snapchat, Twitter, and Spotify combined. - Rohun Vora

It turns out, that big company is ALDI.

We’ve barely scratched the surface of what wallets can achieve but with the right composition of UX, infrastructure, and community, there’s endless potential for the crypto wallet to empower consumers to manage their digital identity in ways that were never possible with Web2 products.

As customer acquisition costs rapidly increase, due to higher CPM rates and lower efficiency, the 2014 strategy of cutting costs by stripping out the middle-man no longer works. To be successful (read profitable), DTC needs to get a few critical things right: