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But becoming an Aggregator can also lead you astray from your core focus and vision, and can upset the businesses that came to your platform to launch in the first place, precisely because they did not want to get aggregated down the road. The most successful businesses created on the BiaB platform could leave.

Today, virtual worlds mostly take the form of multiplayer online games: Roblox players average nearly 3 hours per day in Roblox; Fortnite has been collectively played for 10.4 million years—about 52x the time that humans have occupied the Earth.

He might not care about decentralization for its own sake, unless decentralization proved to be better for customers.

Kevin Werbach, a professor at the Wharton School of the University of Pennsylvania and the author of “The Blockchain and the New Architecture of Trust,” said that while “granting strong ownership rights directly to users” could potentially shift the balance of power, none of web3’s promises are guaranteed.

Competition is heating up. Right now, MetaMask is king. There are plenty of rivals gunning for the throne, though. Coinbase offers a wallet, and Block (fka Square) is likely to follow suit. Insurgents like Rainbow, Phantom, and Argent are not to be underestimated.