B2B media has long been looked down upon by the consumer side as a lesser form. That was somewhat deserved, since most trade publications were synonymous with being industry cheerleaders, shoddily reported and very boring. One of the bets we had at Digiday was to have a consumer media approach to reporting, design and product while not forgoing the... See more
Despite us all wanting the world to be fair, meaning that hard work (execution) is the explanation we tend to gravitate towards naturally, having good new ideas that nobody’s ever had is actually very hard, is never guaranteed, and benefits from:KnowledgeIntelligenceNon-conformityTime to thinkCriticism of your ideasPart of the challenge is that the... See more