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Advertising has always been a “tax” on our attention.

So what should we say when children complete a task—say, math problems—quickly and perfectly? Should we deny them the praise they have earned? Yes. When this happens, I say, “Whoops. I guess that was too easy. I apologize for wasting your time. Let’s do something you can really learn from!

The reason Instagram was so successful in the early days is it was so simple. And not just simple, but the founders really felt that it was important that they solve a problem for a user. Instagram stories was solving a problem for a user — that problem of pressure. But when you look at Reels — what problem does that solve for a user? It really sol... See more

Serendipitous use of the internet is slowly going extinct as we replace link-hopping with the algorithmic-feed. Ranked results and recommendations have become the dominant mode of exploring information online.

From a vertical perspective, while Google Search fares well across the board, Retail is typically the largest vertical.

In contrast, fiat currencies, which are jurisdictional standards, commonly require adapters that extract rents. Financial intermediaries serve as adapters that coordinate economic activity across political boundaries.