sari

Thankfully there’s a new kind of social unit emerging which may play a crucial role in helping us to overcome this mostly silent epidemic of loneliness and disconnection. It’s already showing up in a number of different flavours but the four versions I’ve been tracking most closely include Pods, Squads, Crews and Digital Gangs. And while each one... See more

MMOs already make money this way. A common insult on Fortnite is to call someone “Default”, which means that the person is using free skins (free outfits and weapons). The cool players, meanwhile, pay for exclusive, sought-after skins; buying skins is a way of buying status in the game world.

Quite simply, it means that the default state of a product - including the default settings for notifications, the onboarding experience, the welcome message you get etc - determine the product’s fate. It’s the only portion of the product that EVERY user experiences, and it sets the bit for every behavior.

The thing is, once it's clear what to do, the technical parts may be challenging, but they're pretty much achievable. What's really complicated is everything that happens before that. Before there's a working piece of software, a bunch of people need to communicate through different languages, since there are only humans in between the customer and... See more

Engagement over time

THERE IS A GOD SHAPED HOLE IN OUR HEART, AND (THIS IS THE HERETICAL MOMENT) IN OUR ECONOMY

We know the millennial core answers to this God shaped hole. It's "Soul Cycle" and the like. But we can't reach God pedaling and not going anywhere.