Small businesses are the focus of every self-serve platform and the theme for this cohort is automation. Think about the day-to-day operations of a restaurant chain or a local bar: they likely won’t have dedicated marketing staff on board and their budgets are small and tied to performance.
The second way NFTs change creator economics is by enabling granular price tiering. In ad-based models, revenue is generated more or less uniformly regardless of the fan’s enthusiasm level. As with Substack, NFTs allow the creator to “cream skim” the most passionate users by offering them special items which cost more. But NFTs go farther than... See more
But there's a fundamental difference between searching a universe of documents created by strangers and searching your own personal library. When you're freewheeling through ideas that you yourself have collated -- particularly when you'd long ago forgotten about them -- there's something about the experience that seems uncannily like freewheeling... See more
At the global level, countries with mature media markets like the US and EU subsidize the service for those in developing countries where the user value is low as a matter of national economics. Facebook could never support WhatsApp in the Global South without the rich North paying the bills (just a little reminder to those who view advertising as... See more