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We are in the very earliest days of this shift, but we are happy with the progress so far. Today, we can announce that there are more than 1 million paid subscriptions to publications on Substack.

Supply Chain — 75% of U.S. companies have experienced supply chain disruptions due to the COVID-19 outbreak, including mask and ventilator producers — China manufactures roughly half of the world’s masks. Countless examples of U.S. dependence on China for essential materials presents an opportunity and an economic imperative to diversify supply cha... See more

Young people, on the other hand, were the perfect market for new, unproven products and services. Young people are less tied to existing brands and services, more likely to be technophilic, and have simpler financial needs.

The classic example of brand advertising, meanwhile, is Coca-Cola. Coke doesn’t care that you buy that Coke right now, but rather that next time you’re thirsty at a movie theater, you reach for a Coke and not a Pepsi. Companies like Nike and Disney also rely heavily on brand advertising, building long-term brand equity.

As a general rule of human civilization, we’ve lived where we work. More than 90 percent of Americans drive to work, and their average commute is about 27 minutes. This tether between home and office is the basis of urban economics. But remote work weakens it; in many cases, it severs the link entirely, replacing spatial proximity with cloud-based ... See more