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Haloed subscription model products like razors, tampons, and coffee are actually incredibly variable by nature and don’t fit a rigid timeframe. You have your ritual daily coffee, but at times you’re away with work, have friends round who also have coffee, or just fancy something else that day. Alongside the fixed order frequencies, most subscriptio... See more

Second, the subscription must tie to a recurring behavior. The causality must flow from the recurring behavior to the subscription, not the other way around.

What if there were another way? What if a startup that successfully builds a community could opt for an exit to ownership by that community?

Instead of pursuing options that cap downside while also capping upside, make bets that have asymmetric pay-offs: If you win, you win big. If not, you’ve gained valuable skills, relationships, and reputational benefits that will carry you over to your next asymmetric bet.

Over time, we think cryptonative monetization and the core value propositions of crypto networks implemented by Rarible will make it highly competitive with other digital marketplaces and Rarible will be a premiere venue for NFT liquidity.

These modern suppliers are fundamentally democratizing the opportunity for anyone to build and scale. It’s, arguably, never been easier to start a software company. However, distribution and attention is the bottleneck for most companies.