sari

So Reddit’s small scale makes it challenging for them to compete with platforms for top of funnel advertisements, but what about the lower levels of the funnel? The next phases, Consideration and Evaluation, are when the customer is searching for the information. Google and Amazon are integrated into buyer journeys at this stage, and ads on these... See more

Regardless of the specific methods, what's clear is that moderation and accountability on social networks require investment. Perhaps these kinds of apps aren't as wildly profitable and fast-growing as they initially appeared once you factor in the cost of protecting the vulnerable, or reduce user counts by eliminating legions of bots.

And, of course, while our businesses contain many thoughtful and ethical people, it's also unquestionably true that they contain many cynical bastards who actually believe that deploying psychological trickery to gull people into paying more is good and appropriate business practice.

"We are writers, and we never ask one another where we get our ideas; we know we don’t know."

Many Substacks are doomed to hit a wall at a relatively small number of subscribers. The reason I believe solo Substack warriors will be relatively few is I don’t see many journalists having the stomach for the marketing and audience development that’s needed -- and they don’t have the expertise.

Tokenization creates new ways of working with IP that were previously unavailable or too expensive to set up. For example, blockchain technology will automate IP provenance, use tracking, and rights management. Using existing standards and smart contracts, NFTs can be fractionalized, co-owned, and governed by multiple users or communities.... See more