By making it easy to remix existing content, TikTok reduces the friction to create new content. This is what I call Open Source Content — breaking out individual components of a piece of content and using them as entry points for viewers to create new content.
“We wanted to create a frictionless environment with Spearhead to enable founders on the ground to fund the most interesting people and projects they know of at the very early stage” – Brian Norgard
Unlike cynicism, hopefulness is hard-earned, makes demands upon us, and can often feel like the most indefensible and lonely place on Earth. Hopefulness is not a neutral position either. It is adversarial. It is the warrior emotion that can lay waste to cynicism. Each redemptive or loving act, as small as you like, Valerio, such as reading to your... See more
Two years ago, I predicted this shift, writing about the rise of the journalist influencer and how more journalists will recognize and harness the opportunity to own and monetize their personal brands.
And Facebook’s goal here is only to test its own hypothesis — that a standalone, community-based predictions app that rewards a participatory audience with social credit will surface insightful voices and thoughtful discussions.