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3. How to coordinate decision-making at scale

Kevin’s ‘1,000 True Fans’ theory: In a world where you have direct audience contact, you only need 1,000 people paying you $100/year to make an honest living

When the buyer population shifts from early adopters to average people, it necessarily shifts from people who will buy every brand-new update because it’s a brand-new update to the much larger cohort that’s satisfied by default with the current options and doesn’t feel the pressing need to upgrade.

Let’s say we create a sketch. It’s really exciting, and then we think, “OK, this is going to make a great oil painting.” And now we spend months working on the painting. Many people find it hard, after putting months into a painting, to look back and say, “You know what? That first five-minute sketch is actually better than the painting. That’s the

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Twitter: 31% 3-month user retention, 22% 24-month (source, source)