If Spotify gains enough market share then it will effectively become the de facto gatekeeper of podcasts (similar to how Google Play is the de facto gatekeeper of Android apps despite side loading and alternative app stores). Once that happens many of the benefits of podcasts will be destroyed. Creators will no longer have full creative freedom as... See more
Today, these problems are solved by machine learning algorithms run by centralized companies for the benefit of advertisers. My thesis is that what we require is, instead, a content market where we all collaborate to curate content and be rewarded for our good taste and our creativity.
‘Do not try to be the best. Be the only.’ It helps me believe in a positive-sum world—where my success does not hinge on the failure of others, and I am not in a rat-race.” — Nishant Jain