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Understand your audience. You must know who, precisely, you are building for. Understanding this early on in your company life cycle can be especially powerful, as it allows you to prioritize acquisition efforts. The hope is to build an early user base that will drive you toward your end goal.

But it’s quite plausible that the Internet is losing its coolness and its clickbait appeal. It definitely feels stale and formulaic, more so with each passing month, and I’m not the only person who thinks so. If you dig into the numbers, you find that engagement on the largest platforms is falling—and not in a small way

Henry Wadsworth Longfellow wrote that we must choose between being an anvil or a hammer. We’ll either mold the world, or be molded by it. If you never go deep, you will always be the anvil. And the surest path to being the hammer is depth.

* RaaS: Offering resale-as-a-service for brands like Everlane and Madewell. They helps merchants monetize returns. As e-commerce grows, so will this channel.

Stay at Home Valley saw 15,000 visits in less than 24 hours. In total, the map has over 200 startup offices.

So Reddit’s small scale makes it challenging for them to compete with platforms for top of funnel advertisements, but what about the lower levels of the funnel? The next phases, Consideration and Evaluation, are when the customer is searching for the information. Google and Amazon are integrated into buyer journeys at this stage, and ads on these p... See more