sari
@sari
making Sublime — for you and for me.
sari
@sari
making Sublime — for you and for me.

In 2012, Deckers acquired Hoka One (running shoes) for approximately $1.1 million. At the time, Hoka had less than $3 million in sales. In 2022, Hoka did $1BN in sales.
There are a number of other qualities similar to trust that are difficult to copy, and thus become valuable in this network economy. I think the best way to examine them is not from the eye of the producer, manufacturer, or creator, but from the eye of the user. We can start with a simple user question: why would we ever pay for anything that we
... See more