sari

"AAA game’s marketing budget is ~75-100% of its development cost. In mobile, it’s not uncommon to ... set aside three to ten times the development budget for marketing..." Interesting to ponder how aligned incentives are changing marketing realities

The last decade saw the shift from virtual machines and monolithic applications to containers and microservices. This ongoing shift wrestles control away from CIOs, who used to make end all be all vendor choices.

community = a true peer to peer network, which aids in the feeling of belonging but also in the sense of intimacy that's created when you're surrounded by people who share in your passions.

As with other social networks that grow, Instagram broadened its formats early on to head off several format-based asymptotes. Non-square photos and videos with gradually lengthening time limits have broadened the use cases and, more importantly, removed some level of production friction.