On any team, in any organization, all responsibility for success and failure rests with the leader. The leader must own everything in his or her world. There is no one else to blame. The leader must acknowledge mistakes and admit failures, take ownership of them, and develop a plan to win.
For most consumer subscriptions, cohort churn declines as the cohort ages. Month 1 may have a churn rate of 15%, with the rate dropping to 3% by month 12. Intuitively this makes sense: subscribers who find less value cancel early, leaving the service with more committed members over time.
I am not saying NFTs are the next big thing. I am saying that consumer experiences built on a crypto stack are the next big thing. I am saying that NFT experiences are showing the way. They are the left tackle that you can run behind into the opening. Where enormous opportunity exists.
It’s worth noting that Scroll merely removes ads; it doesn’t grant you access to subscriber-only content. In the above scenario, you’ll still hit The Atlantic’s paywall once you consume all your free articles. Scroll’s entire value proposition seems to rest on guilt-free ad blocking.
If you’re playing to be a part of that prized collection of three paid services, then subscriptions are a viable monetization path for you. For everyone else, ads are likely to be the best – and only – viable option.