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So how do you low-end disrupt a high-quality, ultra-low-margin or even free product? How do you get a price lower than the $0 they’re paying today? You go negative; you actually pay people to use the product, in a currency that gets more valuable as more people join.

CSS is not revolutionary — the model has been proven before in entertainment. If you think about it, CSS is the next evolution of a cable subscription, where consumers are paying a monthly subscription fee in exchange for a service but ultimately do not own the TV shows or content they viewed. However, unlike cable, consumer subscription software c... See more

This new reality is less about everyone transforming into their own brand or even becoming an independent contractor at the whims of a mercurial gig economy—it will be the very basis for life, or at least livelihood. It's the creation of a future in which we can never afford to stop working, or better yet, where work doesn’t actually feel like work... See more

Securing the world’s assets: $1 – 10T

The idea that the future is unpredictable is undermined every day by the ease with which the past is explained.

So, you’ve got a business that is starting to reach saturation on the subscription product, but since everything has to grow forever, it needs to find new revenue sources. And thus, the pivot to advertising has begun.

It’s worth noting that Scroll merely removes ads; it doesn’t grant you access to subscriber-only content. In the above scenario, you’ll still hit The Atlantic’s paywall once you consume all your free articles. Scroll’s entire value proposition seems to rest on guilt-free ad blocking.