The only thing that matters is getting to product/market fit.Product/market fit means being in a good market with a product that can satisfy that market.
These companies, the attention economy itself, and the consumerist society that gave birth to it, deploy vast resources to turn as many people as possible into passive consumers, to reduce us to our eyeballs and our wallets. Because the more control a company can get over those things, the better their stocks will perform.