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The value chain for any given consumer market is divided into three parts: suppliers, distributors, and consumers/users. The best way to make outsize profits in any of these markets is to either gain a horizontal monopoly in one of the three parts or to integrate two of the parts such that you have a competitive advantage in delivering a vertical... See more

Today, patronage can be found in various parts of society. Traditionally, you can find patrons adorned in hallways of theatres: doing it not only to support something dear to them, but also for social status. In the digital era, many creators are funded through services like Patreon, paid monthly by fans, just to allow them to create.

Shopify has about 6,000 employees and a market cap of over $100 billion