sari

Today, the meme has evolved. Now, *every tech company wants to become a ~~bank~~ social network.* And, these social networks are going multi-dimensional.

A last possible asymptote relates to my general sense that massive networks like Facebook and Instagram will, at some point, require more structured interactions and content units (for example, a list is a structured content unit, as is a check-in) to continue scaling.

One of the core needs of humans is a sense of belonging. For centuries, religion, our tribes, our communities, our families have given us that sense, but modern culture, catalyzed by the internet, has broken down a lot of these connective tissues. And so we look desperately for other places for belonging, places where we can participate in some way... See more

“It would be a mistake to think of this like a digital billboard in video games. The opportunity is to give brands a full presence within these new worlds, Louis Vuitton designed the championship trophy for League of Legends and Gucci created an entire in-game tennis tournament called the Gucci Open.