After speaking with a bunch of early stage founders, it’s clear that organic has been the best performing channel on TikTok from an ROI perspective – invest in organic content when you can.
Homogeneity of buyer need,” she points out, kills the possibilities for a winner-takes-all marketplace. “Each buyer on Airbnb has a different preference, which means that each additional unit of supply creates more marginal happiness for buyers.
Observing this makes me feel really drawn to tools like Basecamp, which are very rigid, very opinionated, funneling you through workflows that make sense, because they’ve been proven over time and iterated upon. One way to do things! Focus on your work, not the tool!
#2: Match between system and the real world The design should speak the users' language. Use words, phrases, and concepts familiar to the user, rather than internal jargon.
What would I actually be buying? What income streams back the asset? Would it be a portion of the income from her channel’s advertising revenue? What about all of the sponsorships she does? When she started Chamberlain Coffee in 2019 — whose success is arguably tied to her popularity on YouTube — would the company’s earnings flow into the token? Wh... See more