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These groups have a hard time talking because the "open web" too often comes across as an idealistic abstract notion and most end users just don't tangibly feel the bad consequences. In fact, they're often happier with the snappy, vertically integrated experience of closed app ecosystems.

I’m guessing you’ve given or received a great token of appreciation, so you know how powerfully human they are. When you spend all day moving someone into their new home, and then they bake you your very favorite type of cookies, they aren’t saying “now we’re even,” they’re saying “I appreciate what you did for me.” These kinds of tokens are powerf... See more

- Trust — Human doctors means human judgment.

Unfortunately, we seem to have taken the worst aspects of in-person education and designed online education in the same image. Rows of desks facing a chalkboard have become isolated computer screens streaming pre-packaged videos.

Some people may think the rolling fund structure looks like a shiny flash-in-the-pan opportunity, but as we know, the greatest innovations historically have looked like toys at inception. This rolling fund structure will be the beneficiary of many other macro trends underway.

Another angle for disruption or chipping away at share is related to the horizontal, one-size fits all nature is by creating a more curated experience. As websites have started to game search engine optimization, the websites which rank at the top for many searches are because the algorithms like them rather than humans do.

A few key takeaways for those looking to avoid Springpad’s fate: